From a business plan that was shelved for just the right moment to book shelves that brightened and enlightened our community, Urban ReThink’s roots are in transformative pursuits.
For nearly a decade, Urban Think! was Orlando’s only independent bookstore--a hub for our region's literary community. Urban ReThink will continue to attract and inspire literary luminaries.
In 2003, Urban ReThink’s Founding Director, Darren McDaniel, created a business plan for CCOMO: the Creative Consortium of Metro Orlando. The idea: Orlando’s a city built on creativity. Rather than trying to be the next Hollywood, why not be the first Orlando? CCOMO called for uniting creatives of every variety in a hub for them to gather, collaborate, showcase, and find inspiration. Much of the research for CCOMO was revisited for the Urban ReThink model.
Under the executive directorship of Julia Young, the nonprofit Urban Think! Foundation launched along with its pilot children’s literacy program, Page 15. Through a program roster that now includes Burrow Press, the foundation supports educational programs, fosters community spirit, and facilitates creative opportunities for the Orlando community.
Freelance creative professionals are working in non traditional workspaces. Urban ReThink's structure reflects our community and our nation's emerging coworking trends.
In March, 2011, Urban ReThink opened a new chapter in Orlando's creative history in historic Thornton Park, operating as a shared workspace, cultural gathering place, and event rental provider.
The story unfolds daily as the Urban ReThink community embarks on the next phase of the journey.