UR is Orlando's creative enterprise hub.  As we seek our new physical home, we continue our mission to spur intellectual, economic, and community vitality through empowering independent-minded, community-spirited doers.

Farewell, 625 E Central

In this video, our founder Darren McDaniel shares the saga of Urban ReThink and our mascot, GoogliAnn (tag her on facebook). Stay tuned for more updates as we embark on the next part of our adventure.